Sponsorship investments: do they deliver brand awareness for all sponsors?
Sponsorship as a marketing communications tool is well adopted in South Africa across various areas such as sports and entertainment. Although world markets have experienced economic turmoil in the last few years, the sponsorship market may be considered to be thriving as companies use this marketin...
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| Format: | Article |
| Language: | English |
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Sciendo
2017-03-01
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| Series: | Management şi Marketing |
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| Online Access: | https://doi.org/10.1515/mmcks-2017-0007 |