Optimal Control Approach to Advertising Strategies of a Supply Chain Under Consignment Contract
The retailer's platform goodwill and the manufacturer's brand goodwill are important factors that influence the consumer's purchasing behavior under a consignment contract. In order to examine these effects on firm's decisions under different channel structures, a supply chain, i...
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| Format: | Article |
| Language: | English |
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IEEE
2019-01-01
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| Series: | IEEE Access |
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| Online Access: | https://ieeexplore.ieee.org/document/8675281/ |