The importance and role of strategic tool of balanced scorecard in diversified enterprises management

Justification of the diversification strategy is derived from the success of the corporate management of diversified companies in adding value to a portfolio of strategic business units in its composition to a greater amount than they could achieve alone or under someone else's control. Such a...

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Bibliographic Details
Main Author: Rosić Mladen
Format: Article
Language:English
Published: University Dzon Nezbit 2014-01-01
Series:Megatrend Revija
Subjects:
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2014/1820-31591401205R.pdf