A Social Media Mining and Ensemble Learning Model: Application to Luxury and Fast Fashion Brands

A Social Media Mining and Ensemble Learning Model: Application to Luxury and Fast Fashion Brands

This research proposes a framework for the fashion brand community to explore public participation behaviors triggered by brand information and to understand the importance of key image cues and brand positioning. In addition, it reviews different participation responses (likes, comments, and shares...

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Bibliographic Details
Main Author: Yulin Chen
Format: Article
Language:English
Published: MDPI AG 2021-03-01
Series:Information
Subjects:
fashion brands
luxury brands
masstige
key image cues
social media mining
ensemble earning
Online Access:https://www.mdpi.com/2078-2489/12/4/149

Internet

https://www.mdpi.com/2078-2489/12/4/149

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