Essence of psychological approach application to personal sales in the context of relationship marketing paradigm
The paper analyzes the essence of psychological approach application to personal sales in conditions of relationship marketing domination. Defintions of global relationship marketing, marketing of client relations and personal sale are given. New element of marketing system is proposed as well as un...
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| Format: | Article |
| Language: | Russian |
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Международный центр научно-исследовательских проектов
2014-01-01
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| Series: | Sovremennye Tehnologii Upravleniâ |
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| Online Access: | http://sovman.ru/en/article/3703/ |