Hooking your Audience: Tailored Instruction Marketing

Hooking your Audience: Tailored Instruction Marketing

Reaching a targeted audience is the crux of any good marketing plan, but selecting the right strategies can ensure one’s message is heard. In 2016, Georgia State University Library, Dunwoody Campus, adopted a new approach toward faculty outreach via a liaison program. The library launched a multiyea...

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Bibliographic Details
Main Authors: Karen Doster-Greenleaf, Amy Stalker
Format: Article
Language:English
Published: Marketing Libraries Journal 2018-08-01
Series:Marketing Libraries Journal
Subjects:
academic libraries
library outreach programs
guerilla marketing
instruction
faculty collaboration
faculty outreach
Online Access:http://bit.ly/MLJv2i1-Hooking-Your-Audience

Internet

http://bit.ly/MLJv2i1-Hooking-Your-Audience

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