Hooking your Audience: Tailored Instruction Marketing
Reaching a targeted audience is the crux of any good marketing plan, but selecting the right strategies can ensure one’s message is heard. In 2016, Georgia State University Library, Dunwoody Campus, adopted a new approach toward faculty outreach via a liaison program. The library launched a multiyea...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Marketing Libraries Journal
2018-08-01
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Series: | Marketing Libraries Journal |
Subjects: | |
Online Access: | http://bit.ly/MLJv2i1-Hooking-Your-Audience |