Impact of Entertainment-Based Events on the Level of Store Visitors and Retail Sales in Kazakhstan and UAE
Entertainment-based events are often held in malls across Kazakhstan and United Arab Emirates (UAE), but its crowd pulling power and influence on retail sales were seldom estimated or reported. This study addresses this void by comparing the impact of such event on the level of visitors and retail s...
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| Format: | Article |
| Language: | English |
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Sciendo
2018-12-01
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| Series: | Studies in Business and Economics |
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| Online Access: | https://doi.org/10.2478/sbe-2018-0031 |