Royal Dream: City Branding and Saudi Arabia’s NEOM
In 2017, the Crown Prince of Saudi Arabia announced the new mega-city NEOM. The city is envisioned to be a “start-up the size of a country”, and it aims at attracting the “best talents”, offering them “technology with livability at its core.” The paper foregrounds city branding to understand what N...
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| Format: | Article |
| Language: | English |
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Center for Near and Middle Eastern Studies
2019-06-01
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| Series: | Middle East : Topics & Arguments |
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| Online Access: | https://meta-journal.net/article/view/7937 |