Six Classic Distribution Paradigms for Global Marketing Channel Strategy
Global marketing has become an established fact of life for more and more businesses. Along with the large multinational corporations that have been operating on a global scale for decades, many middle market or even relatively small firms have already or will soon need to enter the global marketpla...
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| Format: | Article |
| Language: | English |
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Niccolò Cusano University-Rome
2010-01-01
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| Series: | Symphonya |
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| Online Access: | https://symphonya.unicusano.it/article/view/9359 |