Risk Assessment in the Process of Internationalization of the NBA in Brazil
Objective: To evaluate the risks involved in the process of internationalization of the NBA in Brazil in its initial period, 2012-2015, and a projection on your future 5 years ahead, 2020. Method: The methodology included six stages, involving bibliographical research, consultation of experts for...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing - ESPM
2020-01-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/480 |