Modelling loyalty and behavioural change intentions of busway passengers: A case study of Brisbane, Australia
Understanding public transport passengers' loyalty has received growing research attention, given its potential to inform the long-term market management of a public transport service. However, the nature of public transport passengers' loyalty is arguably yet to be fully understood concer...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2017-10-01
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| Series: | IATSS Research |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0386111216300474 |