The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention

The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention

Social media offers a social interaction environment where consumers have the opportunity to communicate with brands, exchange ideas with other users, produce content and influence the masses. Brands also create various social media marketing applications by turning these opportunities in their favo...

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Bibliographic Details
Main Author: Ayben Ceyhan
Format: Article
Language:English
Published: University Library System, University of Pittsburgh 2019-08-01
Series:Emerging Markets Journal
Subjects:
Social Media
Brand Loyalty
Purchase Intention
Marketing
Instagram
Online Access:http://emaj.pitt.edu/ojs/index.php/emaj/article/view/173

Internet

http://emaj.pitt.edu/ojs/index.php/emaj/article/view/173

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