DETERMINAN CITRA HARGA DAN DAMPAKNYA TERHADAP NIAT PEMBELIAN
Aim this study to examine the effect of price image on the intention to make a purchase in modern retail in the region Gedangan Sidoarjo. The population of this study is consumers who make purchases at five modern retail stores. The sampling technique using accidental sampling, analysis techniques w...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Kanjuruhan Malang
2016-10-01
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| Series: | Jurnal Ekonomi Modernisasi |
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| Online Access: | http://ejournal.unikama.ac.id/index.php/JEKO/article/view/1539 |