About The Romanian Way of Branding
To build a brand in Romania is not an easy or accomplished task. All the attempts after 1990 failed as they offered too general and unspecific features conveying no meaning about the country and its people. The present contribution mainly comments upon the campaign for Sibiu as a cultural capital in...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Editura Sitech
2016-10-01
|
| Series: | Annals of the University of Craiova for Journalism, Communication and Management |
| Subjects: | |
| Online Access: | http://www.aucjc.ro/wp-content/uploads/2016/10/aucjcm-vol-2-2016-65-73.pdf |