İnternet Alışverişi Tüketici Davranışını Belirleyen Etmenler: Planlı Davranış Teorisi (TPB) ile Ampirik Bir Test = Determinations of Customers’ Internet Shopping Behavior: Empirical Test with the Theory of Planned Behavior (TPB)

İnternet Alışverişi Tüketici Davranışını Belirleyen Etmenler: Planlı Davranış Teorisi (TPB) ile Ampirik Bir Test = Determinations of Customers’ Internet Shopping Behavior: Empirical Test with the Theory of Planned Behavior (TPB)

In the recent years, because of the developments in Information and Communication Technologies (ICTs), Internet has penetrated significantly to our daily lives and caused important changes in customers’ shopping behaviors. Individuals widely differ in their behaviors of online shopping. To know more...

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Bibliographic Details
Main Author: Aykut Hamit TURAN
Format: Article
Language:English
Published: Dogus University 2011-01-01
Series:Doğuş Üniversitesi Dergisi
Subjects:
Planlı Davranış Teorisi
İnternet Alışverişi
Bilgi ve İletişim Teknolojileri
Anket
Yapısal Eşitlik Modeli
Theory of Planned Behavior (TPB)
Internet Shopping
Information and Communications Technologies
Survey
Structural Equation Modeling
Online Access:http://journal.dogus.edu.tr/index.php/duj/article/view/12

Internet

http://journal.dogus.edu.tr/index.php/duj/article/view/12

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