İnternet Alışverişi Tüketici Davranışını Belirleyen Etmenler: Planlı Davranış Teorisi (TPB) ile Ampirik Bir Test = Determinations of Customers’ Internet Shopping Behavior: Empirical Test with the Theory of Planned Behavior (TPB)
In the recent years, because of the developments in Information and Communication Technologies (ICTs), Internet has penetrated significantly to our daily lives and caused important changes in customers’ shopping behaviors. Individuals widely differ in their behaviors of online shopping. To know more...
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| Format: | Article |
| Language: | English |
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Dogus University
2011-01-01
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| Series: | Doğuş Üniversitesi Dergisi |
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| Online Access: | http://journal.dogus.edu.tr/index.php/duj/article/view/12 |