Press Advertising – Varieties and Sub-Varieties. Methods of Promoting the Press
In the text entitled “Press advertising – varieties and sub-varieties. Methods of promoting the press”, the author discusses press advertising, which is a fast developing mass-media phenomenon. Modernity has granted press advertising a high quality of print and paper, as well as Infinite possibiliti...
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| Format: | Article |
| Language: | English |
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Lodz University Press
2016-06-01
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| Series: | Acta Universitatis Lodziensis. Folia Litteraria Polonica |
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| Online Access: | https://czasopisma.uni.lodz.pl/polonica/article/view/1416 |