Integration Perspectives of the Communication Management within Organizations’ Policy

Integration Perspectives of the Communication Management within Organizations’ Policy

While the marketing specialists reach the conclusion that building a brand in the XXI century signifies customer relationship development in a permission marketing approach, the public relations starts to be the pillar of the brand strategy. The target public coverage level and frequency, the coordi...

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Bibliographic Details
Main Authors: Nicoleta Cristache, Irina Susanu, Adrian Micu, Angela Eliza Micu
Format: Article
Language:English
Published: Dunarea de Jos University of Galati 2010-12-01
Series:Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics
Subjects:
public relations
communication management
internal communication
CSR
Online Access:http://www.ann.ugal.ro/eco/Doc2010_2/Cristache_Susanu_Micu_Micu.pdf

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http://www.ann.ugal.ro/eco/Doc2010_2/Cristache_Susanu_Micu_Micu.pdf

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