Market orientation vs. inovativeness of SMEs of Podlaskie province

This research aims to examine the impact of marketing orientation on the innovation level among Small and Medium Size (SMEs) from Podlaskie Province. A survey utilizing a questionnaire was conducted among 137 companies in the Podlaskie Voivodeship. Altogether 3 hypotheses concerning marketing orien...

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Bibliographic Details
Main Author: Joanna Ejdys
Format: Article
Published: Vilnius Gediminas Technical University 2015-12-01
Series:Business: Theory and Practice
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