Market orientation vs. inovativeness of SMEs of Podlaskie province
This research aims to examine the impact of marketing orientation on the innovation level among Small and Medium Size (SMEs) from Podlaskie Province. A survey utilizing a questionnaire was conducted among 137 companies in the Podlaskie Voivodeship. Altogether 3 hypotheses concerning marketing orien...
Vilnius Gediminas Technical University
|Series:||Business: Theory and Practice|