Customer Perception of CSR Activities: A Comparative Study of Finnish and Russian Consumers

Customer Perception of CSR Activities: A Comparative Study of Finnish and Russian Consumers

This study estimates the impact of corporate social responsibility (CSR) on customer loyalty based on the data collected during marketing research on consumer behavior in Finnish and Russian markets of dietary supplements. Concretely, the author examines the influence of perceived CSR on customer lo...

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Bibliographic Details
Main Authors: Potepkin Maxim, Firsanova Olga
Format: Article
Language:English
Published: Sciendo 2017-10-01
Series:Baltic Journal of European Studies
Subjects:
corporate social responsibility
customer loyalty
customer perception
customer trust
finland
dietary supplements market
russia
Online Access:https://doi.org/10.1515/bjes-2017-0010

Internet

https://doi.org/10.1515/bjes-2017-0010

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