Customer Perception of CSR Activities: A Comparative Study of Finnish and Russian Consumers
This study estimates the impact of corporate social responsibility (CSR) on customer loyalty based on the data collected during marketing research on consumer behavior in Finnish and Russian markets of dietary supplements. Concretely, the author examines the influence of perceived CSR on customer lo...
Main Authors: | Potepkin Maxim, Firsanova Olga |
---|---|
Format: | Article |
Language: | English |
Published: |
Sciendo
2017-10-01
|
Series: | Baltic Journal of European Studies |
Subjects: | |
Online Access: | https://doi.org/10.1515/bjes-2017-0010 |
Similar Items
-
Influence of Corporate Social Responsibility on Customer Loyalty with Regard to the Role of Customer Trust and Satisfaction as Mediators
by: Saeid Saeida Ardakani
Published: (2016-04-01) -
CSR and Customer Outcomes: The Mediating Role of Customer Engagement
by: Moazzam Abbas, et al.
Published: (2018-11-01) -
Does CSR Enhance Young Bank Customers’ Satisfaction and Loyalty in a Developing Economy? The Mediating Role of Trust
by: Rabia Rasheed, et al.
Published: (2020-01-01) -
The Impact of CSR Reputation and Customer Loyalty
by: William Suley, et al.
Published: (2019-07-01) -
Evaluation of Customer Loyalty Implementations By Consumers
by: Ahmet UYAR
Published: (2018-03-01)