MARKETING PLANNING: STATE OF THE ARTIN A TRANSITIONAL ECONOMY
This paper is provoked by the distorted marketing practices of companies that operate in a transitional economy, specifically Republic of Macedonia.The analysis has two main purposes: 1. to identify the weaknesses in the marketing planning process, 2. to prove the connection of continuous forma...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
KD Mapro
2014-07-01
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| Series: | Journal of Process Management. New Technologies |
| Subjects: | |
| Online Access: | http://oaji.net/articles/2016/3951-1476465045.pdf |