Motives and Role of Religiosity towards Consumer Purchase Behavior in Western Imported Food Products

Motives and Role of Religiosity towards Consumer Purchase Behavior in Western Imported Food Products

The undertaken study examines the influence of the marketing mix, consumer attributes, and the role of religiosity towards consumer purchase behavior regarding western imported food products in Pakistan. The study has used the theory of planned behaviors as underpinning foundations for testing facto...

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Bibliographic Details
Main Authors: Faheem Bukhari, Saima Hussain, Rizwan Raheem Ahmed, Dalia Streimikiene, Riaz Hussain Soomro, Zahid Ali Channar
Format: Article
Language:English
Published: MDPI AG 2020-01-01
Series:Sustainability
Subjects:
religiosity
western imported food
theory of planned behavior
muslim consumers
consumer buying motive
Online Access:https://www.mdpi.com/2071-1050/12/1/356

Internet

https://www.mdpi.com/2071-1050/12/1/356

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