Pecan Preferences Associated with Mid-west Nut Buyers
Over the past decade, pecans (Carya illinoinensis) have experienced slow to stagnant growth as other nuts see continual growth. Given demand, producers and retailers are needing to finding new ways to market pecans. Using a conjoint experiment with market segmentation, the market for several value-a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
American Society for Horticultural Science (ASHS)
2020-09-01
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| Series: | HortScience |
| Subjects: | |
| Online Access: | https://journals.ashs.org/hortsci/view/journals/hortsci/55/10/article-p1662.xml |