Exploring the Link between Intention and Behavior in Consumer Research
In the attempts to predict or influence a change in consumer behavior, intention represents one important element and it is considered a close proxy to the behavior itself. However, there are several perspectives on the role of intention on subsequent behavior; the objective of this article is to...
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| Format: | Article |
| Language: | English |
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Danubius University
2018-05-01
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| Series: | EIRP Proceedings |
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| Online Access: | http://proceedings.univ-danubius.ro/index.php/eirp/article/view/1864/1945 |