Strategic Communication and Neuromarketing in the Fisheries Sector: Generating Ideas From the Territory

Background: Globalization and technological progress has changed the relationships among fisheries, society and markets. The industrial primacy has led, among others, to the marginalization of fishermen and the deletion of local culture. It followed a loss of the conventional link between territory...

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Bibliographic Details
Main Authors: Vincenzo Russo, Laura E. Milani Marin, Alessandro Fici, Marco Bilucaglia, Riccardo Circi, Fiamma Rivetti, Mara Bellati, Margherita Zito
Format: Article
Published: Frontiers Media S.A. 2021-03-01
Series:Frontiers in Communication
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