Employer Branding Applied to SMEs: A Pioneering Model Proposal for Attracting and Retaining Talent

Employer Branding Applied to SMEs: A Pioneering Model Proposal for Attracting and Retaining Talent

Most business enterprises are small and medium-sized enterprises (SMEs), and many of them are without a human resource and recruitment department. Thus, one of the challenges that organizations currently face is to find a strategy to retain and attract talent. To overcome this difficulty, enterprise...

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Bibliographic Details
Main Authors: Beatriz Monteiro, Vasco Santos, Isabel Reis, Marta Correia Sampaio, Bruno Sousa, Filipa Martinho, Maria José Sousa, Manuel Au-Yong-Oliveira
Format: Article
Language:English
Published: MDPI AG 2020-12-01
Series:Information
Subjects:
employer branding
talent attraction
talent retention
talent management
human resource decision making
Online Access:https://www.mdpi.com/2078-2489/11/12/574

Internet

https://www.mdpi.com/2078-2489/11/12/574

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