The Impacts of Self-Construal and Perceived Risk on Technology Readiness

The Impacts of Self-Construal and Perceived Risk on Technology Readiness

This paper explores how different self-construals interact with perceived risk and influence tourism consumers’ technology readiness toward tourism mobile apps. The study used 284 tourist participants to show that tourism consumers, regardless of self-construal type, have a negative perception of te...

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Bibliographic Details
Main Authors: Jaeun Choi, Dongho Yoo
Format: Article
Language:English
Published: MDPI AG 2021-05-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
self-construal
perceived risk
technology readiness
tourism consumer
mobile app
Online Access:https://www.mdpi.com/0718-1876/16/5/89

Internet

https://www.mdpi.com/0718-1876/16/5/89

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