Neuromarketing and its implications for operations management: an experiment with two brands of beer
Abstract Neuromarketing and neurophysiology of consumer behavior and sensory experiences are growing in research results and importance to the operations activities due to the possibility of designing products and processes that are more suitable to the consumers’ needs. In addition, there is a wide...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
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Universidade Federal de São Carlos
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| Series: | Gestão & Produção |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0104-530X2019000300220&lng=en&tlng=en |