POST-HOC SEGMENTATION USING MARKETING RESEARCH
This paper is about an instrumental research conducted in order to compare the information given by two multivariate data analysis used fordividing a population in clusters. These methods are K-means cluster and TwoStep cluster, which are available in SPSS system. Such methods could be used in pos...
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| Format: | Article |
| Language: | English |
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University of Petrosani
2012-10-01
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| Series: | Annals of the University of Petrosani: Economics |
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| Online Access: | http://www.upet.ro/annals/economics/pdf/2012/part3/Constantin.pdf |