B2B or B2C? Dutch approaches towards marketing and the consumer, 1945-1968, with particular attention to Heineken’s Brewery
In this article I analyse how Dutch companies approached the consumers and marketing during the years 1945-1968, a period during which the Netherlands became a ‘consumer society’. In the first part I examine articles in the Dutch journal Tijdschrift voor Efficiëntie en Documentatie (ted, or Journal...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Open Journals
2017-09-01
|
| Series: | BMGN: Low Countries Historical Review |
| Subjects: | |
| Online Access: | https://ojstest.minions.amsterdam/article/view/6642 |