Increasing Profit Margins by Substituting Species in Floral Arrangements
Flower species is one of the key determinants of the aesthetic and economic value of floral products. This research study sought to evaluate whether consumer perceptions of the aesthetic appeal and monetary valuations of floral arrangements change by substituting high-cost species with low-cost spec...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
American Society for Horticultural Science (ASHS)
2020-12-01
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| Series: | HortTechnology |
| Subjects: | |
| Online Access: | https://journals.ashs.org/horttech/view/journals/horttech/31/1/article-p19.xml |