Marketing communications in health and medicine: perspectives from Willis-Knighton Health System

Abstract Background Communications prowess is a key ingredient of productive healthcare delivery pursuits, with associated successes clearly positioning health and medical establishments for growth and prosperity. Many conveyance mechanisms are at the disposal of healthcare providers, permitting num...

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Bibliographic Details
Main Authors: James K. Elrod, John L. Fortenberry
Format: Article
Language:English
Published: BMC 2020-09-01
Series:BMC Health Services Research
Subjects:
Online Access:http://link.springer.com/article/10.1186/s12913-020-05598-4