Strategic Organizational Communication The Concept of Strategy - A Literature Review
The strategic communication field of study comprises two complex and multifaceted concepts: “strategy” and “communication”. The objective of this article is to review the literature written about the concept of strategy. In this regard, I observed that, starting from the connexion between strateg...
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| Format: | Article |
| Language: | English |
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Danubius University
2018-12-01
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| Series: | Acta Universitatis Danubius: Communicatio |
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| Online Access: | http://journals.univ-danubius.ro/index.php/communicatio/article/view/5318/4748 |