Strategic Organizational Communication The Concept of Strategy - A Literature Review
The strategic communication field of study comprises two complex and multifaceted concepts: “strategy” and “communication”. The objective of this article is to review the literature written about the concept of strategy. In this regard, I observed that, starting from the connexion between strateg...
Main Author: | Roxana Şeitan |
---|---|
Format: | Article |
Language: | English |
Published: |
Danubius University
2018-12-01
|
Series: | Acta Universitatis Danubius: Communicatio |
Subjects: | |
Online Access: | http://journals.univ-danubius.ro/index.php/communicatio/article/view/5318/4748 |
Similar Items
-
Strategic Organizational Communication Archetypes - Vodafone Romania Case Study
by: Roxana Şeitan
Published: (2018-06-01) -
Private Companies in Romania - A Strategic Organizational Communication Outlook
by: Roxana Şeitan
Published: (2018-05-01) -
Organizational Discourses - A Literature Review
by: Roxana Şeitan
Published: (2017-12-01) -
Strategy and organizational culture – Conceptualizing the interplay of key concepts in communication
by: Luisa Winkler, et al.
Published: (2016-06-01) -
Movements in Organizational Communication Research
Published: (2019)