An Empirical Investigation and Conceptual Model of Perceptions, Support, and Barriers to Marketing in Social Enterprises in Bangladesh

Existing studies on social enterprises offer conflicting and contrasting perspectives on the impact of social enterprises on developing countries. Although several studies focused on social enterprises in developing countries, an empirical study that examines how social enterprises develop marketing...

Full description

Bibliographic Details
Main Authors: MD Nazmul Islam, Wilson Ozuem, Gordon Bowen, Michelle Willis, Raye Ng
Format: Article
Language:English
Published: MDPI AG 2021-01-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/13/1/345