Service innovation capability for enhancing marketing performance: an SDL perspectives
This study was conducted to propose dan test a conceptual model for solving a research gap on the influence of customer orientation on marketing performance through a strategic bridge variable, service innovation capability, and consumer-centric strategy. We adopt the service-dominant logic as a ba...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2020-09-01
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| Series: | Business: Theory and Practice |
| Subjects: | |
| Online Access: | http://www.btp.vgtu.lt/index.php/BTP/article/view/12163 |