MEASUREMENT OF CONSUMER ETHNOCENTRISM OF SLOVAK CONSUMERS
The conceptualization of consumer ethnocentrism is inferred from the general concept of ethnocentrism which assumes that ethnocentrism starts with the culture into which an individual is born. Over time, the individual will accept the values and behaviour of this particular culture as a norm. Howeve...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2014-10-01
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| Series: | International Review of Management and Marketing |
| Online Access: | http://www.econjournals.com/index.php/irmm/article/view/939/pdf |