Towards Secure and Accurate Targeted Mobile Coupon Delivery
This paper presents our research on secure and accurate targeted mobile coupon delivery. Our goal is to enable the secure delivery of targeted coupons to eligible users equipped with mobile devices, whose behavioral profiles accurately satisfy the targeting profile defined by the vendor. Our design...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2016-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/7733121/ |