Projecting the Mental Model of Social Networking Site Usage

Projecting the Mental Model of Social Networking Site Usage

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The growth of online social networking sites (SNS) has created a new world of connection and communication for online users. SNS usage has become an important part of people’s daily lives. This study aims to obtain new insights towards SNS usage behaviour. Based on participants’ mental models, it is...

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Bibliographic Details
Main Authors: Chun-Hui Wu, Yih-Her Yan, Kuen-Ming Shu
Format: Article
Language:English
Published: Taiwan Association of Engineering and Technology Innovation 2017-10-01
Series:Advances in Technology Innovation
Subjects:
social networking sites
projective technique
Zaltman metaphor elicitation technique
mental model
means-end chain theory
Online Access:http://ojs.imeti.org/index.php/AITI/article/view/1023

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http://ojs.imeti.org/index.php/AITI/article/view/1023

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