A Research Oriented Framework for the Development of Marketing Strategies in the Turkish Construction Sector
In the Turkish Business Environment, construction sector plays a crucial role in the context of overall economic growth and sustainability. However, there have not been effective marketing strategies being implemented in order to enhance the profitability of the sector. This had occurred partly due...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Akademik Bilişim Araştırmaları Derneği
2014-04-01
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| Series: | Online Academic Journal of Information Technology |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/ajit-e/issue/54440/740955 |