A Dialogue with Social Media Experts: Measurement and Challenges of Social Media Use in Chinese Public Relations Practice

A Dialogue with Social Media Experts: Measurement and Challenges of Social Media Use in Chinese Public Relations Practice

With the advent and increasing popularity of new communication technologies, social media tools have been widely used in corporate organization-public communication. The extant literature on social media use in public relations practice has largely centered on the ways social media tools have transf...

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Bibliographic Details
Main Authors: Yi Luo, Hua Jiang
Format: Article
Language:English
Published: Saint Paul University 2012-12-01
Series:Global Media Journal: Canadian Edition
Subjects:
Challenges
China
Measurement
Public Relations Practice
Social Media
Online Access:http://www.gmj.uottawa.ca/1202/v5i2_luo%20and%20jiang.pdf

Internet

http://www.gmj.uottawa.ca/1202/v5i2_luo%20and%20jiang.pdf

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