Green Products: Factors Exploring the Green Purchasing Behavior of South Indian Shoppers
On the basis of the theory of planned behavior (TPB) approach, this exploratory study aims to examine factors exploring the green purchasing behavior of south Indian shoppers. The research study seeks to expand the planned behavior to include three additional variables, namely, environmental concern...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Pasundan
2020-12-01
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| Series: | Indonesian Journal of Sustainability Accounting and Management |
| Subjects: | |
| Online Access: | https://unpas.id/index.php/ijsam/article/view/229 |