From Mass Medium to Niche Medium: Advertising in American Comic Books, 1934–2014
This paper draws on the study of 42,248 advertisements contained in the What Were Comics? corpus to analyze the transformation of the status of the American comic book between 1934 and 2014. We argue that sustained attention to patterns of advertising in American comic books challenges the dominant...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Université Paris XIII
2021-04-01
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| Series: | Comicalités |
| Subjects: | |
| Online Access: | http://journals.openedition.org/comicalites/6468 |