Social media as a source of market information

Nowadays information plays an important role in the development of companies. Information constitutes the main source of building competitive advantage allowing to make a good business decision, which leads to a company’s success on the market. Conducting marketing research makes it possible to obta...

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Bibliographic Details
Main Author: Tomasz Kubiak
Format: Article
Language:English
Published: The Institute of Aviation 2017-06-01
Series:Marketing of Scientific and Research Organisations
Subjects:
Online Access:http://minib.pl/en/social-media-as-a-source-of-market-information/