ZARA-INDITEX AND THE GROWTH OF FAST FASHION
This paper presents the “fastfashion” model, its historical development, and its prospects. Fast fashion departs from traditional norms of designer-led fashion seasons, using instead designers who adapt their creations to customer demands on an ongoing basis. From its origins in Galicia, Spain, in t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Economic & Business History Society
2007-06-01
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| Series: | Essays in Economic and Business History |
| Online Access: | https://www.ebhsoc.org/journal/index.php/ebhs/article/view/181 |