Social Media Influencers in Equestrian Sport

The study analyzes and explains the impact of social media influencers on stable cultures in Sweden and Norway, contributing to the understanding of the complex relationship between equestrian sports and social media—a relationship that is important for the welfare of horses. Since equestrianism is...

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Bibliographic Details
Main Authors: Aage Radmann, Susanna Hedenborg, Lovisa Broms
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-04-01
Series:Frontiers in Sports and Active Living
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fspor.2021.669026/full