Croatian fan scene: Football in television beer commercials
In this paper attention is given to the mutual synergy between sports, commercials and alcohol. Therefore, we approach the research topic specified in the title with regards to the cultural history of football and beer, the functioning of the commercial industry within consumer culture and...
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| Format: | Article |
| Language: | English |
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Institute of Ethnography, SASA, Belgrade
2016-01-01
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| Series: | Glasnik Etnografskog Instituta SANU |
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| Online Access: | http://www.doiserbia.nb.rs/img/doi/0350-0861/2016/0350-08611602273B.pdf |