Feenstra, Ramón (2014): Ética de la publicidad. Retos en la era digital. Madrid: Editorial Dykinson
Good publicity is one that promotes the internal good of advertising: inform and persuade taking into account three dimensions: a technique, a legal and a moral. The ethics of advertising is a discipline that studies the moral dimension of this activity that, because it is a human task, forms values...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad Rey Juan Carlos
2018-05-01
|
| Series: | methaodos.revista de ciencias sociales |
| Subjects: | |
| Online Access: | https://www.methaodos.org/revista-methaodos/index.php/methaodos/article/view/202 |